Every year, we look forward to packaging up our holiday cheer in a heartfelt and beautiful gift for our clients and friends. It’s never easy to create a completely unique present that perfectly articulates a proper thank you to our great partners and colleagues. However, we are thankful. So thankful in fact, we came up with a cute, punny gift to show them how much we care.
Read more about my process here.
Huwa Reserve's Natural Beef is committed to the animals, the land and their family. It's only fair that we gave them a website to match their high-quality beef.
With research, moodboards, wireframing and high-fidelity comps, Huwa's customer's can now order online through their new e-commerce website. We embraced their authentic roots to bring to life the best tasting, most tender beef possible–without compromising their roots and core values.
Built in conjunction with Echoboomer Design.
On The Border's restaurants are colorful, fun, and inviting, so I created a series of social posts to reflect that atmosphere. Vibrant photography, quirky illustrations, and a few (hundred) hand-placed chilis ensured that each piece of content captured the fiesta-like feeling of dining with this delicious brand.
Created during my time at IMM.
TracFone partnered with Dress for Success®, a well-known organization that supports disadvantaged women through a network of career development tools, to create a program called Success is Calling™.
The Success is Calling program curriculum aims to help women gain the skills and confidence they need to get through that crucial first step in the job interview process—the phone interview.
As part of the partnership:
•TracFone committed to donate 20% of all handset sales, up to $525,000, in the month of April, to Dress for Success® to help disadvantaged women build careers.
•Upon completion of the program, TracFone will provide women a smartphone and one year of cell phone service to support them during the job interview process.
Impact from page:
• 20% lift in demo stores during the month of April
• More than 51,000 page views
• 96.03% new sessions
• 25% of visitors of the site clicked through to the “See how you can help” link
• Exceeded social engagement rate goal by more than 300% due to strong creative assets, strategic targeting and vigilant optimizations
• 933 mentions by sweepstakes participants—This is the highest sweepstakes participation in any TracFone sweeps or contest to date!
• Success is Calling will help over 300 women in 15 cities
• Created positive associations with the brand
• More than 379 million impressions throughout the life of the campaign
Knowing that our clients would be buried in a blizzard of holiday cards for the season, we had to make sure that ours stood out.
I created a clean type arrangement to help emphasize our message, accompanied by a blind emboss accent to create a card that looks and feels as unique as snowflakes themselves.
Letterpress done by Brian Wood at dogsandstars.com
Created during my time with IMM.
There’s nothing better than doing the work you love for a great cause. Max Love is a non-profit that supports families fighting childhood cancers, so I was happy to do the photo shoot for their 2015 Fall/Holiday Classic Collection.
I used a Canon 70D at the base of the beautiful Boulder Flatirons to capture images that represent the optimism and vibrancy of this wonderful company’s mission.
Max Love is a non-profit organization that empowers families fighting childhood cancers and relate life-threatening conditions. They believe that true health starts when families are empowered to be active partners in their child's healing.
Each jar of Aunt Ludy's all-natural, homegrown pickles are hand sealed for freshness. To bring out the rich tradition of the secret family recipe, this re-brand was created to feel authentic with a little spunkiness—just like Aunt Ludy.
With screen-printed jars, and a tag that showcases what each jar has inside—the hand-made feeling is apparent throughout the product.
S I T E R E D E S I G N
The Colorado Green Building Guild helps educate Coloradans on how to create and modify buildings with sustainability in mind, but their digital architecture had become outdated and was difficult to understand for first-time visitors.
I redesigned the site by applying their brand colors with a clean and elegant touch, while also retooling the user experience to help visitors better grasp the mission and importance of the Guild.
Collaboration/code implementation by EchoBoomer Design.
More about the Guild:
Green building education efforts to support professionals and inform the public. In 2014 we will continue to strive to ensure the widespread adoption of sustainable practices to increase the efficient use of resources, create healthier buildings, and support vibrant, sustainable communities. We will also be continuing the expansion of our efforts outside of our Boulder County home base to serve more of Colorado. Finally, building upon our longstanding tradition of providing educational opportunities for green building professionals, we will be expanding our educational offerings for those members of the community seeking to improve their homes and businesses.
Hollywood Magic is an underground funk band dedicated to the pursuit of groove. They’re a little gritty, a little edgy, and impressively talented, so I created a poster that captured it all for their upcoming tour.
“Great work is a direct result of caring."
- Kyle Taylor, SVP, Executive Creative Director
Creative by my colleague, Jonathan DeLong, and I
D A W N ' S W E D D I N G
Weddings are incredible occasions, so when asked by my friend Dawn to create signage for her special day, I was more than happy to obilge.
I used chalk paint on multiple chalkboards throughout the Farmette with a lovely, yet legible script to make it effortless for everyone to find their way around the venue.
Framed by Dawn and her new husband, Brandon.
Photography by OurLoveIsLoud.
Printed at the Tipoteca Italiana Fondazione in Cornuda, Italy—this hand-set, limited-edition text is an original, collaborative creation.
The text was selected from Exercises in Style by Raymond Queneau and hand-set with Garamond type. Twenty copies were printed on Hahnemuehle paper whilst being pulled on an 1844 Stanhope and 1861 Albion.